20. 2021 Rolls Royce Cullinan by Novitec
When a standard Cullinan does not feel rare enough, Novitec ups the drama. The tuner's package sharpens the look and stance, with towering 24 inch wheels that change the SUV's proportions and presence. Priced around $925,000, it is one of the less costly entries here, yet in person the visual impact feels every bit flagship grade.